Cannabis-brand subscriptions, recovered without the chase.
Herb runs the data-driven side of cannabis — a media platform plus a marketing agency for cannabis brands. Their recurring subscriber base funds the ecosystem. When cards fail in a regulated billing environment, Revatto runs the recovery so Herb's team can stay focused on the audience.
Success rate in first 30 days
The setup.
Herb sits at the intersection of cannabis media and cannabis marketing — a content/audience surface (herb.co) paired with a data-driven agency serving cannabis brands (herb.agency). The model is recurring subscriber revenue, billed through Stripe. In a regulated industry, standard payment-processor dunning often underperforms — and every unrecovered subscriber is one fewer cannabis-brand reader at the top of the funnel.
Industry
Cannabis media + marketing agency
Billing platform
Stripe
Scale
Cannabis-brand audience platform · Stripe-billed recurring · Cannabis-marketing services in parallel
The recovery story.
Cannabis-adjacent billing sits in an unforgiving environment: stricter card-issuer scrutiny, higher decline rates, and platform-level friction unique to the regulated industry. Herb's subscriber base is hard-won, and every unrecovered cancellation is one fewer cannabis-brand reader Herb gets to keep engaging — and one fewer touchpoint with the audience Herb's agency clients are buying access to.
Hayden's team had pretty much given up hope on automated dunning when Revatto came in. Inside the first 30 days, the story flipped — 100% of declines recovered, $20,000 collected for one Herb client alone. Revatto's outreach reads as Herb's team checking in: friendly, human, white-labeled.
The pattern played out so well across Herb's book that Hayden started referring Revatto to other clients in Clever Profits' portfolio.
The numbers.
Recovered annualized
Total recoveries
Avg recovery rate
Days of recovery work
Industry context
Standard automated dunning recovers 15–25% of failed subscription payments. Cannabis-adjacent billing tends to land at the LOW end of that range because of stricter issuer scrutiny, higher decline rates, and platform-level friction unique to the regulated industry.
Herb recovers 85.7% of failed payments — and inside the first 30 days, hit a perfect 100% success rate. In a billing environment where standard dunning often underperforms, that's the difference between a flat audience and one that compounds.
Source: Industry estimate per Recurly subscription benchmark reports + Stripe published billing data + Revatto internal benchmarking · reviewed 2026-05-13
In their words.
“We had pretty much given up hope. Then we found Revatto, and it was like “too good to be true”. Within the next 30 days, [we've had a] 100% success rate with Revatto, they collected over $20,000 for this client. And it was so successful that we've started to refer Revatto to other of our clients.”
